On February 2, 2016, Swedish couturier Ida Sjöstedt debuted her upcoming F/W collection at Stockholm Fashion Week. Described by Vogue as the creator of “dreamy dresses with a playful touch,” the designer turned to the 80’s Scottish rock band Strawberry Switchblade for some new wave inspiration in her otherwise refined collection of designs.
Finnish STYLE.MASTER Juha-Matti Manninen led the Swedish KEVIN.MURPHY team alongside DIAMOND.KEY Kristina Wolff and European Education Support Emma Hallstensson. This team of artists used ANTI.GRAVITY.SPRAY, SHIMMER.SHINE, TEXTURE.COMBS, bang extensions, and three-barrel wavers to put a frisky spin on the textured manes that swept the eighties.
The 15-year fashion industry veteran entered Stockholm Fashion Week with the highest of expectations surrounding her show, all of which were met with the highest of praise.
Not only was Sjöstedt recognised as ELLE’s Designer of the Year, but she also designed Sofia Hellqvist’s wedding gown for her royal nuptials to Prince Carl Philip of Sweden. With another critically acclaimed Fashion Week on her list of accomplishments, we can’t wait to see what Ida Sjöstedt comes up with next.