SYDNEY, AUSTRALIA - MAY 16: Models walk the runway during the Pageant show at Mercedes-Benz Fashion Week Resort 18 Collections at Carriageworks on May 16, 2017 in Sydney, Australia. (Photo by Stefan Gosatti/Getty Images)During this year’s Mercedes-Benz Fashion Week in Australia, the Edwards and Co. team, led by Head Stylist and MBFWA Hair Director, Byron Turnball, created looks for three different runway shows using KEVIN.MURPHY. Staying true to our heritage, the Edwards and Co. team used KEVIN.MURPHY for three Australian brands: MacGraw, Pageant and Anna Quan. With fashion elements inspired by everything from royalty to sports and nature, the hair created for the three designer shows provided a perfect complement to the pieces showcased on this season’s runway.

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MacGraw: textured, braided updo.17.05.17_OZDARE_KEVIN.MURPHY_MBFW_MACGRAW 4 17.05.17_OZDARE_KEVIN.MURPHY_MBFW_MACGRAW 5 17.05.17_OZDARE_KEVIN.MURPHY_MBFW_MACGRAW 2Step 1: Apply ANTI.GRAVITY to the hair and dry through.

Step 2: Create a centre part, and separate the hair on each side of the head to create four sections.

Step 3: Braid the hair from the nape towards the hairline, picking up each section with the braid.

Step 4: Finish with DOO.OVER and pull out pieces of the braid to create a loose texture.

Step 5: Place to the braids over each other and secure with a minimal amount of bobby pins.


Pageant: sleek, sectioned ponytail.

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SYDNEY, AUSTRALIA - MAY 16: Models pose backstage ahead of the Pageant show at Mercedes-Benz Fashion Week Resort 18 Collections at Carriageworks on May 16, 2017 in Sydney, Australia. (Photo by Lisa Maree Williams/Getty Images)

Step 2: Apply EASY.RIDER to the hairline and let dry.

Step 3: Section the hair into three parts with diagonal forward sections from the middle of the head.

Step 4: Pull hair to the bottom in each section and secure with an elastic.

Step 5: Take the top section and pull to the middle, securing together with an elastic. Repeat this process for the middle and bottom sections.

Step 6: Finish with SESSION.SPRAY to smooth out any flyaways.


Anna Quan: naturally textured rope braid.17.05.17_OZDARE_KEVIN.MURPHY_MBFW_ANNA QUAN 4 17.05.17_OZDARE_KEVIN.MURPHY_MBFW_ANNA QUAN 13 17.05.17_OZDARE_KEVIN.MURPHY_MBFW_ANNA QUAN 12Step 1: Apply ANTI.GRAVITY to the roots and dry in.

Step 2: Curl the hair using a medium sized tong.

Step 3: Section and back comb out a triangle section of the hair at the hairline. Secure the top half of the hair away with an elastic.

Step 4: Take the underneath right hand section and pull over the top of the elastic while pulling through to join the underneath left hand section.

Step 5: Repeat Step 4 with the underneath left hand section.

Step 6: Rope braid the ponytail and secure with an elastic.

Step 7: Finish the look with hair jewellery.

Photos provided courtesy of Sonny Vandevelde, Estaban La Tessa, India Hartford Davis and Lucas Dawson.