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Taking cue from famous male celebrities Justin Bieber, Zayn Malik, Chris Brown and even Lionel Messi, the latest trend in male hair colour has arrived: bleached blonde. This new colour trend gives a vintage feel to contemporary styles reminiscent of the 80’s and 90’s, and makes a bold statement to any man willing to take the plunge. Lightening your hair can give you a fresh boost of confidence, and allows the freedom to change up your style and add a completely new ‘cool factor’ to your look. To date, several men are making the change from dark to platinum, and the trend shows no signs of slowing down!

Thinking about going blonde? Read on to find out how KEVIN.MURPHY has you covered for achieving your most suitable blonde and maintaining this fresh, new colour.

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  1. Avoid lightening your hair at home. Lightening is a professional service and should be left solely in the hands of your colourist so that the integrity of your hair and scalp isn’t compromised. Be sure to have a proper consultation before the service to ensure your colourist understands exactly what shade of blonde you are trying to achieve. If you aren’t quite sure which colour will suit you best, your colourist will be able to make a professional recommendation based on your skin tone, eye colour and lifestyle.
  1. Going blonde can open the door to a range of varying looks, and can be modified to your individual personality and lifestyle. For those who are fully committed to following the blonde trend, COLOR.ME Training and Development Manager Nic Lange recommends going for a bold, 90’s rock band look. Ask your colourist about COLOR.ME CREAM.LIGHTENER which can offer more control for creating a stunning, bright blonde hue. If you are more of a corporate man with a refined style, Lange recommends opting for sun-drenched colour which lets you to live on the edge of this colour trend without jeopardising your conservative look. To capture the colour that the hair gets after a long holiday on the beaches of Ibiza, ask your colourist about FREESTYLE.LIGHTENER, which is ideally suited for use with freehand techniques to achieve a soft, natural look.
  1. With every trend comes the necessary in-salon maintenance for longer lasting results. For a bolder smoky blonde, Lange recommends asking your colourist about the new ICE.TONER to give a clean and crisp effect, or having your colourist opt for the BEIGE.TONER to give a more natural, sandy finish.screen-shot-2016-10-12-at-6-03-44-pm
  1. To maintain your colour at home in between salon visits, use BLONDE.ANGEL.WASH and BLONDE.ANGEL treatment to moisturise, correct and prevent any unwanted warm or yellowed tones from creeping in to your new ‘doo. This duo will also help brighten your blonde, restore shine and prevent your colour from becoming dull. We also recommend using a weightless leave-in treatment like UN.TANGLED, which will combat dryness while softening and strengthening your hair. For extra credit, use a cleansing conditioner like RE.STORE in between washes to help protect your colour and replenish your hair with nutrients including Papaya, Shea Butter, Pineapple and Green Pea.

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