This year’s successful INSPIRE.ME event in Estonia was held in an old theatre in the heart of old town Tallinn. Over 100 hairdressers from Estonia and Finland attended the event to catch looks from this year’s Fashion Week and to watch exclusive colour techniques from the latest COLOR.ME campaign, Precious Metals.

The looks were styled by KEVIN.MURPHY STYLE.MASTER Juha-Matti Manninen and PLATINUM.KEY Janika Orav, while COLOR.MASTER Henrik Sippo explained each colour technique and formula during the demonstration. Read on to find out how to achieve these fashion forward looks!

LOOK 1

Look-1--Styling-and-colour-formulas-at-INSPIRE

Inspired by the shimmering Fool’s Gold technique, this look gives a beautiful light reflect to the model’s figure and skin tone, finished in a sleek, silky bun.

Products Used:

HYDRATE-ME.WASH, HYDRATE-ME.RINSE, ANTI.GRAVITY.SPRAY, SESSION.SPRAY.

COLOR.ME Formula:

New Growth 15g 9.3 + 15g 8.2 + 6% CREAM.ACTIVATOR
Lengths and Ends NATURAL.TONER 30g + BEIGE.TONER 15g + YELLOW.BOOSTER 5g + 1% CREAM.ACTIVATOR

LOOK 2

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The Granite Coco technique reveals natural-looking highlights to give this look more volume and contrast to its chocolate brown hue.

Products Used:

ANGEL.WASH, ANGEL.RINSE, HAIR.RESORT.SPRAY, DOO.OVER.

COLOR.ME Formula:

New Growth 4.7 + 3% CREAM.ACTIVATOR

Lengths and Ends POWDER.LIGHTENER + 3% CREAM.ACTIVATOR with Foilyage Technique, toned with 7.7 + 3% CREAM.ACTIVATOR

LOOK 3

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This look is all about the natural blonde. With this trendy up-do, this technique gives a natural look to achieve a seamless fusion of bright, icy blonde with a subtle, sun-kissed effect.

Products Used:

MAXI.WASH, BORN.AGAIN, ANTI.GRAVITY, EASY.RIDER

COLOR.ME Formula:

Underneath Crown Area CLEAR + 3% CREAM.ACTIVATOR for 15 min.

On Top of Hair CLEAR + 3% CREAM.ACTIVATOR for 10 min.

LOOK 4

Look-4--Styling-and-colour-formulas-at-INSPIRE

Taking inspiration from the Copper Glint technique, this look adds depth to lackluster hair with a vibrant, luminous copper tone.

Products Used:

REPAIR-ME.WASH, REPAIR-ME.RINSE, HAIR.RESORT.SPRAY, SHIMMER.SHINE

COLOR.ME Formula:

50g 8.4 + 50g 7.46 + 10g ORANGE.BOOSTER + 6% CREAM.ACTIVATOR

LOOK 5

Look-5--Styling-and-colour-formulas-at-INSPIRE

A fresh take on the Salted Amethyst technique, this soft pastel hue offers luminous pink-violet lights in this on-trend mix of playfulness and attitude.

Products Used:

YOUNG.AGAIN.WASH, YOUNG.AGAIN.RINSE, SHIMMER.SHINE, DOO.OVER.

COLOR.ME Formula:

40g 11.2 + 5g 5.86 + 5g RED.BOOSTER + 1% CREAM.ACTIVATOR

LOOK 6

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Another spin on the Salted Amethyst look, this technique suits women of all ages. This colour softly blends together with any hair colour, while still providing a bold yet timeless look to the hair.

Products Used:

ANGEL.WASH, ANGEL.RINSE, ANTI.GRAVITY, DOO.OVER, HAIR.RESORT.SPRAY

COLOR.ME Formula:

New Growth 7.2 + 1% POWDER.LIGHTENER + 6%
On Top of Hair 20g 10.1 + 2g 5.8 + 2g SOFT.VIOLET + 1%

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Photo credit: Silver Raidla