The KEVIN.MURPHY Experience, or KMX, is a tailored routine created to improve the overall quality of each person’s hair. While the products used may vary by hair type, the first step always is the same: start with MAXI.WASH.
MAXI.WASH is a colour-safe exfoliating wash that gently cleanses and detoxifies, removing excess mineral and product buildup with extracts from Pineapple, Papaya and Citrus. By switching to a dry application, you can increase the potency of the product and save up to 25 litres of water per wash!
DRY KMX INSTRUCTIONS:
- Brush the hair to remove any tangles.
- Place a hot towel on the hair to gently open up the cuticle for better product absorption.
- Lay the MAXI.WASH onto the hair from roots to tips and gently massage using your palms.
- Using the tips of your SMOOTHING.BRUSH, move the product through the hair and scalp.
- Dampen the hair with a water spray as you do, as this helps to activate the product.
- Take a hot towel and place it on the hair to absorb the product.
- Finish with the WASH, RINSE, and MASQUE from your texture-specific regimen.