Kevin Murphy for VOGUE. VOGUE stated that Kevin Murphy is the one who invented the iconic, "beach hair" look.

Everywhere you turn there seems to be a new take on OMBRE hair color, the latest being Dani Stahl, editor of Nylon Magazine (US), sporting a beautiful shade of yellow through her ends. This technique is not new to us here at KEVIN.MURPHY, but the approach used is certainly worth a mention. Eye shadow and color pigment are used to give temporary color to the hair, which can be seen to the left in Kevin’s VOGUE magazine spread from last year.  Demand for this look is so high that Kevin has decided to come out with a product called COLOR.BUG… it is not a colour, but a wipe in, wipe out color powder debuting this October in the States, December everywhere else.

The following is the podcast how-to transcribed for your delight::

2010- “I just recently returned from a trip to India and what I found is that women were coloring their hair with colored powder, so I think that colors a really great thing but you can’t really have it every single day of your life.

So what I am going to show you today is a thing that is called color pigment – but you can just use eye shadow normally. What I am going to do today to Jade’s hair is color it completely pink. She wants pink hair, but she doesn’t want it every day. What the powder does is give it an amazing texture, so what you have to do is take a bit of powder in your hand, rub it in the palm of your hand, and place it on top of the hair  – and actually rub it into the hair so you get this really amazing  texture, plus this amazing color. I think the best thing about it is that it just rinses out in water. So you get this great texture without having to sit in the salon for four hours.

First we used a bit of anti-gravity because we wanted to get a bit of anti-gravity in it to make it stick – so I have blow dried it in secretly without you even seeing.

Section the hair off – always start at the top of the head, I always find it is better to get everything on to the top and the front first and then you can sort of fudge the back later.  Smooth it through the ends, rub it through – you get a bit dirty but, ya know, you’ll be fine.

Pinch a little bit, put it in the palm of your hands, You can use orange, you can use pink, you can go crazy. You can even blow dry it after wards to give it a softer look as well.

I did it for VOGUE magazine just recently in India, and if you look closely you can see we just put it in the part line of the hair – so you can see there is a definite bit of orange along the part because we sort of wanted to emulate what they did in India.

In India what a woman does is put orange in her hair once she is married, it’s a wedding sort of thing. We are using hot pink because we really don’t want to offend anybody.

This is not for Mrs. Brown who wants a little bit of softness, this is for someone who wants a very dramatic look. Don’t run your hands through the hair – I think the trick is to wipe your hands over the hair – you don’t want to break up the powder too much. The thicker you do the powder the more iridescent it is. Now if you are feeling you would like it to be more pastel you can blow it out after wards, and it will mean you have less product falling out after wards as well. It can be a bit of a problem if you are wearing a white suit to have pink hair, so you want to try to blow out as much as possible. I find that when I am working I like to run my hands over the hair and around the hair – I never really go through the hair because when you go through the hair you are taking away your natural texture. So just be mindful that you aren’t really doing that. Make sure your hair is completely dry before applying the powder, purely because you don’t want the powder to get get any brighter and if the hair is wet the color is going to get a lot brighter -but also will make it a lot more natural – it really depends on what look you are going for.

I don’t believe this is a natural look, and we aren’t really trying to be natural here – we are really trying to get a rough sort of punk Zandra Rhodes who is the original person who wore pink hair all of her life, and I think she still has pink hair. She is about sort of 60 and still looks amazing, but it’s sort of high maintenance – this is the low maintenance way of changing your clients, and getting a great texture in their hair that you haven’t really seen before. If you have a look in the magazines there is a lot of this sort of dry dusty look coming out in the magazines, and I think clients like to have it, but they really don’t want it everyday of their lives, cause now women are expected to have great jobs, look really professional, have children, and look amazing all the time. But you can’t really wear this to the office because it is going to send out the wrong message. But you want to wear it on the weekend where you do want to send out the wrong message.”

Watch the podcast to do this technique::